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Fresh,
Crisp
Look and New Features for Spend Smart. Eat Smart. Website
Posted 25 August 2010
Families interested
in eating healthy on a budget now have an easy-to-use resource at their
finger tips. The Spend Smart. Eat
Smart. website re-launched with a fresh, crisp look and new
features to better serve site visitors.
“User feedback told us that the old website was a great resource, but
that it was hard to find information, and some of that information was
not easy to use,” said Peggy Martin, Iowa State University Extension
nutrition specialist. “The changes to the website and new features
directly address these issues, providing a better experience overall.”
The most recognizable change to the Spend Smart. Eat Smart. website is
the updated look. Visitors will find a new visual identity to the site,
with content arranged so the site can be navigated easier than before.
Visitors will be able to better find the information they are looking
for, whether its tips, recipes or other features.
"3 Easy Steps to Healthy Meals" is the new tagline that encompasses the
three main areas that the site is now divided into: Plan, Shop and Eat.
Plan: This section of the website helps families save money on
groceries, by providing tips on how to plan ahead to reduce food
expenses.
Shop: Finding nutritious items at the store, as well as money-savings
tips to use while shopping, is the focus of this section.
Eat: Recipes and tips for saving at home are included here, along with
tips to use when eating out.
In addition to the information easily accessible in each of the main
areas, the new website also features online
lessons to help families learn more about specific subjects. For
example, a 15-minute online presentation, “Label Reading for Health,”
teaches viewers about all the information available on a nutrition
label, and how to read that information and use it in their planning.
Visitors can start providing feedback with the new site as well, by
rating recipes, leaving comments, answering polls and asking questions
of the ISU Extension experts in charge of the content.
“The Spend Smart. Eat Smart. team is very focused on our customers’
needs,” Martin said. “The many opportunities across the new website for
comments and feedback will help us make the content even more useful
and relevant to our visitors.”
The Spend Smart. Eat Smart. website can be accessed at www.extension.iastate.edu/foodsavings.
Other
ways to engage with Spend Smart. Eat Smart. experts include
visiting the website’s blog, which
is updated weekly, and Facebook page,
or by following updates on Twitter.
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