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News

Quitline Iowa Calls Surge in January
Posted 8 February 2010
The number of calls to Iowa’s helpline for quitting tobacco use skyrocketed in late December and January, making the period one of the most successful on record. The 5,284 calls to Quitline Iowa (1-800-QUIT-NOW) exceeded the total received during the same period last year by nearly 36 percent.

“Frankly, we’re very surprised by these numbers,” said Iowa Department of Public Health Director Tom Newton. “Iowa has seen a 22 percent decrease in adult smoking since 2006. A smaller pool of smokers should mean fewer calls to Quitline Iowa, not more. Whether it’s the economy or some other factor, these numbers clearly show that Iowans appreciate and need this valuable public health service.”

As was the case during the January 2009 campaign, Iowans who called 1-800-QUIT-NOW (1-800-784-8669) could receive a four-week supply of nicotine patches, gum or lozenges to help break their addiction to tobacco-Iowa’s number one cause of preventable death. Iowans who missed this opportunity can still call to receive a free two-week supply of the nicotine replacement products.

Quitline Iowa was recently ranked fifth among 46 reporting states in terms of reaching tobacco users. Successful promotional campaigns, such as the one completed in January, have been an important part of Quitline Iowa’s reach, which is currently almost six times higher than the national average.

For more information, call 1-800-784-8669 (1-800-QUIT-NOW) or visit www.quitlineiowa.org.

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